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Mark Lyra was born in Kansas, USA but was raised in São Paulo, Brazil. He holds a bachelor's degree in Business Administration from the University of Miami and a MBA from HEC Paris.

Mark began his career at AT&T in Hong Kong where he lived from 1994 to 1998 and helped develop the company’s Internet strategy. In 1999 Mark moved to Seattle, Washington to lead the expansion of VoIP services for AT&T in the US. In 2000 Mark joined Razorfish in New York City where he worked on strategy consulting projects for clients in various industries. In 2002, he began his MBA at HEC Paris and in 2004 was hired by Nissan Motors to lead a major restructuring project at the company's European HQ in Paris. Mark joined Cosan S.A. in 2008 as the company's Commercial Director for BioEthanol and founded Cosan Biomassa in 2010.  In 2016 Sumitomo Corporation took a minority stake in Cosan Biomassa and in 2018 Mark joined Sumitomo in New York to promote the use of sugarcane biomass and other residues in the global energy mix.